October 23, 2010

APPLECARE "PACKAGING"

YELLOW CARD AppleCare "packaging" really annoys me; well actually I find it kind of funny. Is it Apple’s way of saying that customers need to feel they are getting something tangible when they buy the protection? But don't the true Apple nerds understand paperless packaging in the digital, green world? So maybe Apple is trying to appease the late adopters who can't fathom paying $200 for something they can’t see. Either way, I find it very annoying that when I bought my iPad with AppleCare I had to take this box home (in the photo). I kid you not, the only thing in the box was this tiny pamphlet, which contents can be found online on the Apple homepage. So do I really need this tiny box for a little pamphlet?

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